The it! Story
For many years Karen would make a delicious treat for her family and friends. At the time this treat was admirably referred to as “Marshmallow Madness.” Over the years she would bring it with her to work for her coworkers to try. It was at that point that a dear friend told her she should package and sell this amazing creation. So in 2012, after waitressing for 30 plus years Karen decided to take a leap of faith and open her own candy store, selling an evolved version of her original marshmallow madness. This evolved version is what is now widely known and loved as ‘it!”
Being a mother of 3 Karen knew the importance of having options available to those with food sensitivities. This is what prompted Karen to make sure that it! Candy could be enjoyed by everyone, as a result it! comes in many forms. In our pleasant and welcoming store in quaint Forestville, CT we have our original, gluten free, sugar free and vegan candy available at all times. By special order we have gluten free vegan, gluten free sugar free, peanut free, carrigean free, gluten free peanut free and sugar free peanut free available.